Week of 2/24
Work Updates
Motion Identity Exploration: Researched motion styles and compiled a mood board to reflect a modular and fun aesthetic that matches the vision of Caddie. I created the initial tests for motion using a logo animation as well as started watching some Cinema4D tutorials to see how I could implement 3D into this system. This has a bigger purpose to learn this software to expand my skillset as a motion designer beyond this project.
Created pitch deck: I got a head start and put a short pitch deck together that focuses on value proposition and investments.
Logo Animation Tests
Mentor Updates (2/27)
Met with John Boran to discuss Career path at the beginning of our meeting and what it would practically look like to start this or freelancing full time. He then reviewed the animated logo I had done so far and provided feedback. I need to create more space to allow viewers to get their bearings and fully take in the animation. He also encouraged to emulate motion in the experience of mini golf; High impact hits with room to breathe. He suggested I go to PopStroke with an audio recorder to get a bank of sound effects that will really sell the motion. The top down view works effectively but can be pushed more.
Critique Notes (2/27)
- Add in some slides for engineering process and rewrite the overview of the pitch deck to be more suited to the value proposition instead of using fluff words.