As a contract designer for The Marketing Blender, I’ve developed visual identities for brands across various industries, designed both digital and printed marketing materials, and provided art direction to craft engaging brand experiences at events. My work blends creative storytelling with strategic design to help brands communicate their value and stand out in competitive markets.
Axiogenics Brand Guide
With only a logo to start from, I was tasked with building a complete brand identity for Axiogenics. Given the challenge of defining a visual character for a consulting brand — often a difficult space to bring personality to — I was excited to take on the creative challenge. Drawing inspiration from their desire for a "TEDx meets Harvard Business Review" aesthetic, I developed a confident, inspiring, and empowering visual identity.
At the heart of the brand system is a distinctive half-circle motif, representing the two hemispheres of the brain in an abstract form that also evokes a neural network. This concept gave the brand a modern, forward-thinking feel, which became the foundation for all supporting marketing materials — breathing new life into their visual presence and positioning them as both credible and innovative.