Rally is a hypothetical mobile youth sports development program that visits underserved communities to provide access to organized sports activities and coaching for children and teenagers. Rally offers introductory clinics, skill-building sessions, and competitive leagues in various sports to promote physical activity, teamwork, and sportsmanship. Rally seeks to operate with the filters of inclusivity, community engagement, empowerment, and fun.
The deliverable of this project was a comprehensive brand guide that demonstrates how this identity would look in a variety of settings such as websites, products, and web design. This vibrant branding style is purposely designed to target an audience in the 6-16 age ranges, making sure it is not too childish or too mature. The design aims to engage these kids and elevate this business to create credibility when partnering with various socio-economic groups and communities. The heart of this business is to see children’s lives transformed through community and play in order to give them a sense of belonging.
Social Media Posts
Uniform
Stationery
Products
Mobile Website
Van
Rally Sketches
Logo Iterations and Final Logo
Animated Logo Created in After Effects